Maybelline NY – Valentine’s Alarm

Maybeline NY launches an interactive and funny campaign during the Valentine’s day.

During the Valentine’s period, women will be able to send their own personalised Valentine’s message. By clicking to read the message, cookies will be activated and banner ads will target their boyfriends’ Facebook page and … well every page their watching on internet. The goal is to remind to men the romantic significant day and take them out of the trouble to select their Valentine’s gift.

Women, it is time to leave your lipstick mark for good with your Valentine’s Alarm.

Credits from MRM//McCann:
Creative Director: Yiannis Lapatas
Art director: Katharina Wersdoerfer, Saskia Müller, Christiane Schlinge
Copywriter: Juliane Blersch & Hristina Stojanovic
Technology Director: Matthias Moerstedt
Head Account Director: Marco Rueter
Account Director: Katharina Schnorr

Managing Director: Stefan Heidrich


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