About me

Currently from the position of Director of PwC's Experience Center & Experience Consulting in Cyprus, my expertise lies in helping clients transform into ultimate customer attractors via innovative thinking and customer-centric transformations. With more than 24 years of experience in the design, communication, and technology industries, I have managed and led highly diverse world-class design and innovation teams globally, delivering outstanding customer-centric transformations that decode the world of tomorrow.

My approach is based on human-centered design and CX strategy, with a focus on digital marketing, customer experience, emerging technologies and the way in which all the previous combine to create an innovative and immersive experiences for customers. I have extensive experience in hardware and software design, quickly bringing new products to market. Sustainability is also a key consideration in my work, and I incorporate it whenever possible.

As an awarded creative director and innovative designer, I have received accolades from prestigious organizations such as Cannes, Epica, German Innovation & Design, Goldmobilen, Eurobest, Astrid, Clio, and Ermis Awards. My experience spans across multiple global and local brands in diverse industries, including aviation, financial services, beauty, retail, e-commerce, insurance, telcos, and technology.

At PwC, my focus is on digital and sustainable transformation, growth through experience, and design thinking practices. With certifications from IDEO, Hyper Island, and MIT, I specialize in CX solutions that function on three levels: building brands, solving issues, and driving sales. My passion lies in digging deep to understand why a problem exists and working hard to invent the most simple and elegant solutions that prioritize the customer's needs.

Some more Facts about me?

Years of experience
Clients worked with
Times being Awarded


Currently working as:
Director of
PwC Experience Center

Cyprus • Germany • Greece • Sweden • UK


What can I do for your business?
Highlight my email underneath & let’s work together.

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