About

Hello, I'm Yiannis Lapatas, currently directing PwC's Experience Center & Experience Consulting in Cyprus. With over 24 years of expertise in design, communication, and technology, I'm dedicated to elevating customer experiences, boosting revenues, and enriching engagement.

I specialize in guiding clients on User Experience enhancements, Customer Experience & Marketing transformations, all geared towards creating a thriving CX ecosystem via Creative & Critical Thinking. Additionally, I craft personalized customer experiences using decentralized identity and access management solutions, bridging the gap from Web2 to Web3 marketing and design.

My accolades include over 150 international awards in creative, communication, design, and technology, including prestigious honors from Cannes Lions, German Innovation, Goldmobilen, Epica, Eurobest, and Ermis Awards.

My approach is rooted in human-centered design & CX strategy, encompassing digital marketing, customer experience, and emerging technologies. At PwC, I drive digital and sustainable transformation while harnessing design thinking practices to build brands, solve issues, and drive sales. My passion lies in uncovering the core of problems and crafting elegant solutions that prioritize the customer's needs.