Huawei unveils the invisible side of Greece with the power of the new Mate 20 Pro.

The Huawei Mate 20 Pro, a leading smartphone on the market, will now change, apart from the image we have for smartphones and the image we have for Greece itself.

Through the action of Unseen Greece by 20 Mates and under the auspices of the Hellenic Tourism Organization, the new Huawei Mate 20 Pro will literally travel all over the country to the 20 most important Greek instagrammers and will reveal them via the Leica triple camera with the new ultra -big flashlight and the power of double artificial intelligence, the beautiful side of Greece with a different look.

Huawei Mate 20 Pro travel to Greece go through the most emblematic tourist destinations in the country such as Santorini, Zagorochoria, Mani, Meteora, Hydra, Chania, Olympus and Chalkidiki, as well as urban landscapes Athens, Thessaloniki, Patras and other cities.

The photos made by the 20 instagrammers who respond to the Huawei public call via Instagram will collect and will be the material of the platform, giving everyone the opportunity to rediscover the beauty of Greece. And while the original plan envisioned delivering 200 images, eventually, due to the zeal of the photographers and the high level of material, 500 images were delivered. The photos will be used as material for EOT’s social media campaigns, and will debut at the large ITB-Berlin tourism fair.

Credits from ADMINE:

  • Executive Creative Director: Francesca Galafti
  • Creative Director: Yiannis Lapatas
  • Senior Art Directors: Paris Samios, Vassilis Mexis
  • Senior Copywriter: George Theodorakopoulos
  • Motion Designer: Nikos Mavrokefalidis
  • Senior Account Manager: Dimitris Demiris
  • Head of PR & Strategy: Giannis Mavrogiorgos
  • PR Manager: Christiana Bochali
  • Video & Camera Crew: Theodore Tzartos, Alexandros Oikonomidis

Client: Huawei Greece


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