Hello, I'm Yiannis Lapatas, Creative Director and Customer Strategy & Experience Lead at PwC's Experience Center & Consulting in Cyprus. With over 25 years in the field, I specialize in enhancing customer interactions and business outcomes through strategic UX/UI design, advanced technology, and effective communication.

As a recognized CX Leader, I drive customer and marketing transformations by implementing innovative and critical thinking approaches. My strategies are designed to achieve competitive advantage, operational excellence, and impactful customer engagements.

My methodology focuses on human-centered design and CX/UX solutions, integrating digital marketing and Emerging Technologies (EmTech) effectively. Through design thinking and service design practices, I build strong brands, resolve complex challenges, and increase sales by driving digital and sustainable transformation.

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