The campaign “ Swedes love vacation” is a platform where users can upload their vacation videos through the VMS app in their phone. Through their contribution they also entered a competition with prizes from apple, where the most liked videos won.
VMS needed help to market their new Video Messaging Service. Swedish people are very excited about their vacations and many of them spend it in Sweden. However not a lot of people send postcards or even text messages to tell their friends and family what a great time they are having.
Art Director / Motion Designer:
Anton Akerman www.diamanton.com